Every year, as the crescent moon signals the arrival of Ramadan, millions across the MENA region prepare for a month of reflection, togetherness and spiritual connection. It’s a time when routines shift, families gather around the iftar table and people seek content that aligns with their values and emotions. But it’s not just daily habits that change – consumer behaviour undergoes a significant transformation as well.
Purchasing patterns shift across key sectors such as consumer goods, travel, luxury and electronics. Media consumption also sees notable changes, with audiences spending more time on TV content, digital audio, gaming, streaming and digital out-of-home platforms.
While
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