Social Media Account Director

Job Description

We are seeking an experienced and strategic Social Media Account Director to lead social media efforts for a high-profile client. The ideal candidate will oversee content creation, production, and strategy development while managing a dynamic team of 17 professionals. This role is pivotal in driving innovative campaigns, ensuring client satisfaction, and aligning with overall business objectives. Proficiency in both Arabic and English is essential.

Key Responsibilities

1. Strategic Leadership

Develop and implement comprehensive social media strategies aligned with client objectives.

Lead brainstorming sessions to conceptualize innovative campaigns and content ideas.

Stay updated on industry trends, platform changes, and emerging technologies to ensure best practices are applied.

2. Team Management

Supervise a team of 15, including social media managers, content creators, and production specialists.

Provide mentorship, training, and performance feedback to team members.

Ensure efficient workflows and resource allocation to meet deadlines and deliverables.

3. Content Creation & Production

Oversee the production of high-quality, engaging content in both Arabic and English, including text, images, videos, and interactive formats.

Collaborate with creative teams to ensure content meets brand guidelines and resonates with culturally diverse target audiences.

Monitor the content production process, ensuring timelines and budgets are adhered to.

4. Client Relationship Management

Serve as the primary point of contact for key clients, building and maintaining strong relationships.

Present strategies, campaign performance reports, and recommendations to clients in both Arabic and English.

Ensure client expectations are exceeded through proactive communication and exceptional deliverables.

5. Performance Tracking & Reporting

Analyze social media performance metrics, deriving actionable insights to optimize campaigns.

Prepare comprehensive performance reports and provide recommendations for improvement.

Leverage analytics tools to demonstrate ROI and value delivered to clients.

6. Cross-Functional Collaboration

Work closely with advertising, events, and marketing teams to ensure integrated campaigns.

Align social media initiatives with broader business and marketing goals.

Qualifications and Experience

Minimum 8 years of experience in social media management, with a strong focus on agency work.
Proven track record of developing and executing successful social media strategies.
Experience managing and mentoring large teams (10+ members).
Strong understanding of all major social media platforms, analytics tools, and content trends.
Exceptional communication and presentation skills in both Arabic and English, with the ability to build strong client relationships.
Proficiency in project management tools and techniques.
Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree is a plus).
Key Competencies

Strategic thinking and problem-solving.
Creativity and innovation in content development.
Leadership and team-building abilities.
Strong organizational and project management skills.
Analytical mindset with a focus on data-driven decision-making.
Bilingual proficiency in Arabic and English, with strong written and verbal communication skills in both languages.

Additional Notes

Ideally, the candidate should be based in Qatar, have prior experience in Qatar, or have worked with tourism boards in the region (KSA, Dubai, or Abu Dhabi). Experience in destination marketing, mega-events, or similar industries is highly preferred.

To know more about the role and apply kindly send us your updated resume at [email protected]