Senior Media Planning Manager

Our client, a leading agency in the media and advertising industry, is looking for an experienced Senior Media Planning Manager to drive strategic media campaigns, optimize budget allocation, and enhance brand visibility. This role requires a data-driven mindset, strong leadership skills, and a deep understanding of both digital and traditional media channels.

Media Strategy & Planning

Develop and execute high-impact media plans across multiple platforms (digital, TV, print, OOH, social, radio, etc.).
Identify and analyze target audience behaviors to create tailored media strategies.
Optimize media budgets to ensure maximum ROI.

Campaign Execution & Performance Tracking

Oversee media buying and vendor negotiations.
Monitor campaign performance and make data-driven optimizations.
Utilize analytics tools (Google Analytics, Nielsen, Comscore) to assess effectiveness.

Collaboration & Leadership

Lead and mentor a team of media planners and strategists.
Work closely with creative, digital marketing, and brand teams to align strategies.
Present insights, reports, and recommendations to senior stakeholders.

Market Insights & Innovation

Stay updated on media trends, emerging platforms, and evolving consumer behaviors.
Leverage programmatic advertising and AI-driven insights for smarter planning.
Qualifications & Skills:

Experience:

8+ years in media planning, media buying, or advertising strategy (agency experience preferred).
Proven track record of executing successful multi-channel campaigns.

Technical Skills:

Strong understanding of media planning and analytics tools (Google Ads, Meta Business Suite, Nielsen, etc.).
Expertise in both performance marketing and brand awareness campaigns.

Soft Skills:

Excellent negotiation and stakeholder management skills.
Data-driven decision-making approach with strong analytical skills.
Ability to thrive in a fast-paced and dynamic environment.