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posted on Feb. 06, 2025 at 10:40 amFeb 6, 2025

Predictions 2025: The year ahead for hospitality marketing

posted on Feb. 06, 2025 at 10:40 amFeb 6, 2025

Rixos Hotels’ Ali Ozbay shares his take on personalisation with purpose – the key to accessing the future of hospitality in the all-inclusive era.

Ali Ozbay, Vice President of Marketing and Communications, Rixos Hotels & ALL Inclusive Collection, discusses hospitality marketing.
As we stride into 2025, the dynamics of hospitality marketing are evolving faster than a chef flambéing crêpes suzette. It’s no longer about dangling a picturesque infinity pool or promising unlimited mocktails.
Today, it’s about crafting meaningful, personalised experiences that stick – moments that guests not only cherish but are compelled to share. And while the allure of AI might sparkle brightly, the future of hospitality marketing remains rooted in something timeless: human

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Tags:AI Ali Ozbay All Inclusive Collection all-inclusive model Artificial Intelligence experience economy hospitality marketing human touch personal stories personalisation Predictions 2025 regional relevance Rixos Hotels

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.