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Predictions 2025: The year ahead for social impact

The UAE Ministry of Finance’s Tony Joseph shares the need to address ethical challenges and ensure equitable access to drive social impact in the age of AI.

Tony Joseph, Head of Digital Transformation Advisory – ePayments, UAE Ministry of Finance shares the need to address the social impact of AI.
In 2024, AI captivated the public’s imagination, but as we move into 2025, the focus is shifting to its profound and lasting impact on society, the economy and healthcare.
As highlighted by the IMF, World Bank and World Economic Forum, this year will mark a pivotal moment when AI evolves from a technological novelty into a transformative force that shapes our lives in unprecedented ways. To harness its potential for the greater good, we must approach it with a clear understanding


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.