GroupM MENA has revealed that it has enhanced attention metrics for a MENAT financial advertiser by leveraging DoubleVerify’s Authentic Attention tool and optimising it with GroupM’s proprietary AI copilot.
This approach resulted in a 6 per cent increase in engagement scores, an 11 per cent rise in user presence and an 18 per cent boost in ad interactions, the agency revealed in a statement to Campaign Middle East.
These improvements enabled the client to surpass their annual website session targets and elevate brand awareness in the region.
Tickets are selling out fast for the Campaign Breakfast Briefing: Ramadan Advertising and the Year Ahead for Media & Marketing 2025, w
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