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posted on Feb. 03, 2025 at 11:16 amFeb 3, 2025

GroupM MENA, DV boost attention scores for financial advertiser

posted on Feb. 03, 2025 at 11:16 amFeb 3, 2025

By leveraging DoubleVerify’s Authentic Attention tool and optimising it with GroupM’s proprietary AI copilot, the advertiser benefited from a 6 per cent increase in engagement scores and an 18 per cent boost in ad interactions.

GroupM MENA has revealed that it has enhanced attention metrics for a MENAT financial advertiser by leveraging DoubleVerify’s Authentic Attention tool and optimising it with GroupM’s proprietary AI copilot.

This approach resulted in a 6 per cent increase in engagement scores, an 11 per cent rise in user presence and an 18 per cent boost in ad interactions, the agency revealed in a statement to Campaign Middle East.

These improvements enabled the client to surpass their annual website session targets and elevate brand awareness in the region.

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Tags:ad interactions AI AI Copilot Artificial Intelligence attention metrics authentic attention tool brand awareness DoubleVerify engagement scores financial advertiser GroupM GroupM MENA Hicham Aujjar measurable marketing investments proprietary technology user presence website session targets

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.