Deliveroo UAE has partnered with digital delivery box technology company Flyby to pilot the integration of its patented ‘smart delivery boxes’ into the Deliveroo delivery fleet in Abu Dhabi.
This collaboration transforms delivery bikes into mobile digital billboards, opening up a new platform for geo-targeted out-of-home (OOH) advertising.
Brands can now showcase dynamic content tailored to location, time and audience, making this an additional opportunity for innovative OOH advertising that is hyper-targeted and engages audiences in various moments across the day.
The ‘smart delivery boxes’, equipped with GPS, built-in sensors and 5G-enabled technology, provide advertisers with real
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