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Why brands, marketers should pay attention to the TikTok Awards

The TikTok Awards highlight top creators in the region in an effort to showcase the creativity that is generated across various genres.

The TikTok Awards for the Middle East took place this week at The Palm Zabeel Theater in Dubai, celebrating creators across diverse genres of short-form content. The event showcased 33 award categories, with public voting determining the bronze, silver, and gold winners.

“The TikTok Awards is a global event held in every region, giving us a chance to celebrate the talent emerging from this part of the world,” said Kinda Ibrahim, General Manager of Operations for TikTok Middle East, Turkey, Africa, Pakistan, and South Asia. “These categories reflect the variety of content available on the platform, including sports, entertainment, lifestyle, and breakthrough artists.”

Recapping the top


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