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posted on Jan. 24, 2025 at 12:41 pmJan 24, 2025

J1 Beach, OUI spotlight ‘Spirit of the Riviera’ in latest campaign

posted on Jan. 24, 2025 at 12:41 pmJan 24, 2025

The J1 Beach campaign developed by OUI agency ran across digital out-of-home (DOOH) and social media platforms.

J1 Beach by Merex Investment, one of Dubai’s newest luxury beach destinations, has launched a 360-degree campaign in partnership with OUI Agency to highlight the ‘Spirit of the Riviera’.

OUI Agency developed the campaign concept, managed and directed shoot production and post-production, to deliver a suite of assets including the master video, cutdowns, key visuals and creative executions.

The campaign primarily ran across digital out-of-home (DOOH) and social media platforms.

Aiming to redefine the hospitality narrative, OUI Agency broke away from typical destination campaigns with a bold, fashion-inspired approach.

OUI Agenc

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Tags:agency Bold Campaign creative executions cutdowns Digital out-of-home fashion hero video J1 Beach key visuals master video narrative OUI post-production shoot production social media storytelling

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.