Organised by Cinema Akil, the UAE’s only platform for independent cinema, Arab Cinema Week Volume 3 was a 10-day event with a lineup of films tackling some of the most pressing issues in the Arab world. Ending on December 1st, the program featured 6 fiction and 5 non-fiction feature films, along with 2 short film programs, reflecting the nuanced landscape of the region.
As part of its partnership with Arab Cinema Week, Aramex launched a unique creative campaign titled “Delivering Incredible Performances.”
The campaign includes five short, heartwarming ad films created by Aramex’s in-house marketing and creative team in collaboration with Little Big Productions and directed by Shah
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