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posted on Jan. 06, 2025 at 5:27 pmJan 6, 2025

Rotana Group partners with MRC and adopts KSA TAM tool

posted on Jan. 06, 2025 at 5:27 pmJan 6, 2025

KSA TAM provides granular insights into audience behaviour, tracking viewership during regular hours, prime time, and special slots, and offering minute-by-minute analysis of audience engagement and ad performance.

Rotana Group, one of the region’s leading media companies, has partnered with the Media Rating Company (MRC), which will see Rotana Group adopting of the KSA TAM system, a tool for audience measurement and media performance analysis.

The KSA TAM system is a data integration solution that provides granular insights into audience behaviour. The system tracks viewership during regular hours, prime time, and special slots, offering minute-by-minute analysis of audience engagement with programmes and ad performance. By ranking channels based on audience share and viewership, it empowers advertisers to optimise their media strategies effectively.

Advertisers will gain valuable insights th

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Tags:audience behaviour audience engagement audience measurement cost per thousand impressions CPM frequency granular insights gross rating points GRP KSA TAM media performance Media Rating Company MRC Reach regular hours Rotana Group

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.