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Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

For Eid Al Etihad, Al Habtoor Motors took the Mitsubishi Outlander through the UAE's seven emirates to explore scenic locations, equipped with an AI-powered poetry camera that instantly transformed images into poetry.

Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE, has revealed to Campaign Middle East how it marked the 53rd UAE National Day, now known as Eid Al Etihad, with a Poetry in Motion initiative, paying tribute to the nation’s rich heritage while leveraging the power of AI.

The Mitsubishi Outlander journeyed through the seven emirates to explore some of the UAE’s most scenic locations, equipped with an AI-powered poetry camera that captured images of the stunning locations and instantly transformed them into soulful poetry.

The campaign tapped into the power of poetry — a cornerstone of UAE’s deep-rooted culture — to showcase the beauty of the country and c


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