2024 has been a busy year, highlighting the dynamic landscape of the MENA region and how it continues to evolve in both opportunities and challenges. For the frozen food segment, I’ve seen how the diversity of the region, new technological advancements and the competitive scenario have shaped our strategies.
The MENA region is as diverse as it is dynamic, presenting a unique blend of cultures, languages, and consumer preferences. This diversity is exciting but requires a highly localised approach, as the way consumers engage with food and brands varies greatly. Specifically the GCC countries have rapidly evolving consumer behaviour driven by young, tech-savvy populations, while also coexisting
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Tags:20242025AdvertisingaudiencesBeatriz BenedettiBrand FocusBrand loyaltyBrandFocusBRFChallengesconsumer preferencesConsumersculinary experiencesculturesdigital influencersdisposable incomegamingGCCinfluence-ledlanguageslocalisationmarketingMENAmobile app usagemusic festivalssports eventstechnologytrends
