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posted on Dec. 11, 2024 at 11:49 amDec 11, 2024

Setting standards in Saudi Arabia: Diriyah Company CMO

posted on Dec. 11, 2024 at 11:49 amDec 11, 2024

Kiran Jay Haslam, the Chief Marketing Officer of Diriyah Company, speaks to Campaign Middle East about building a brand that leaves footprints in the sand for others to follow.

The masterplan of the $63.2bn Diriyah development.
Homegrown businesses, regional players and global brands have turned their faces to the Middle East region, with a keen eye on Saudi Arabia, but the message from the Kingdom is clear: The local market has evolved. It’s not what it used to be, so there’s a need to learn the local nuances, understand local audiences better, and truly experience what the nation has to offer.
Amidst a growing focus on culture, creativity, communities and conveniences, brands in Saudi Arabia have also begun to find the balance between marketing to local and global audiences; tech-savvy youth and deep pock

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Tags:Advertising authenticity chief marketing officer cmo communities conveniences creativity culturally relevant storytelling Culture Diriyah Diriyah Company Diriyah development Ethics experiential marketing Harrods heritage immersive experiences Kingdom of Saudi Arabia Kiran Haslam Kiran Jay Haslam KSA local audiences localisation marketing Outernet London PIF Public Investment Fund Saudi Arabia Saudi Culture sustainability tailored marketing campaigns

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.