From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.
One of the most heavily debated topics in Saudi Arabia at the moment is whether clients and brands should pick local or global agencies to meet their brand, creative, marketing and communication needs.
There is a perception that local agencies best understand local consumer behaviour, local culture, jokes and humour, the local Arabic dialects, traditions, partnerships and con
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