Less than a week ago, the Nissan Formula E Team revealed that it has inked a four-year global partnership with Middle East mobility solutions provider Petromin Corporation’s EV charging subsidiary, Electromin.
To support this strategic agreement, Electromin’s branding will appear on Nissan’s e-4ORCE 05 race cars, driven by Oliver Rowland and Norman Nato, as well as on the drivers’ suits, team kits, and a variety of marketing assets.
Campaign Middle East spoke to Hussein M. Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation about the strategic thought and brand goals behind the partnertship and how Nissan, Petromin, Electromin, and Petromin Nissan – an innovatio
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Tags:Brand Buildingbrand goalsBrand positioningBrand Valuesbrand visibilityDiriyah raceseco-conscious brandElectric vehiclesElectrominengagementsEV chargingEV technologyformula einnovationKalyana SivagnanamKSAmarketing assetsmobility solutionsNissanNissan e-4ORCE 05Nissan Formula E TeamNorman NatoOliver RowlandPetromin CorporationSaudi ArabiaSaudi focusSaudiFocusSaudiFocus Saudi Focussustainabilitysustainable mobilityTommaso Volpe
