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posted on Oct. 22, 2024 at 9:00 amOct 23, 2024

Saudi’s Electromin reveals brand goals behind Nissan Formula E partnership

posted on Oct. 22, 2024 at 9:00 amOct 23, 2024

Electromin branding will appear on Nissan's cutting-edge e-4ORCE 05 race cars, driven by Oliver Rowland and Norman Nato, as well as on the drivers' suits, team kits, and a variety of marketing assets.

Less than a week ago, the Nissan Formula E Team revealed that it has inked a four-year global partnership with Middle East mobility solutions provider Petromin Corporation’s EV charging subsidiary, Electromin.

To support this strategic agreement, Electromin’s branding will appear on Nissan’s e-4ORCE 05 race cars, driven by Oliver Rowland and Norman Nato, as well as on the drivers’ suits, team kits, and a variety of marketing assets.

Campaign Middle East spoke to Hussein M. Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation about the strategic thought and brand goals behind the partnertship and how Nissan, Petromin, Electromin, and Petromin Nissan – an innovatio

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Tags:Brand Building brand goals Brand positioning Brand Values brand visibility Diriyah races eco-conscious brand Electric vehicles Electromin engagements EV charging EV technology formula e innovation Kalyana Sivagnanam KSA marketing assets mobility solutions Nissan Nissan e-4ORCE 05 Nissan Formula E Team Norman Nato Oliver Rowland Petromin Corporation Saudi Arabia Saudi focus SaudiFocus SaudiFocus Saudi Focus sustainability sustainable mobility Tommaso Volpe

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.