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Anup Oommen
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Aster ‘superheroes’ campaign for children’s health and wellness

Anup Oommen
posted on

The Aster Superpower Project campaign focused on digital, social, influencers, DCRM (digital CRM), corporates, and BTL channels such as in clinic events, as well as events with media houses.

 
Aster Clinics, an integrated healthcare provider under Aster DM Healthcare GCC, has unveiled the Aster Superpower Project, an initiative aimed at fostering healthy habits among children in the UAE.
As the new school year kicks off, the campaign intends to empower children with the knowledge and behaviours needed for a vibrant, energetic start, reinforcing Aster Clinics’ commitment to supporting parents in managing their child’s health.
The Aster Superpower Project introduces children to six superhero characters, each representing a crucial aspect of health and wellness. These characters — Hydro Hero for hydration, Flashing Floss for dental hygiene, Mighty Man for physical activity, Miss Brai


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Tags:AsterAster ClinicsAster DM HealthcareAster superheroesAster Superpower Projectcampaign for childrenFlashing FlossGerm ZapperGreen GobblerHydro HeroMight ManMiss Brainypaediatricians
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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