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posted on Sep. 24, 2024 at 3:51 pmSep 24, 2024

Exploring brand safety, performance perks of Publicis Groupe’s AI influencer

posted on Sep. 24, 2024 at 3:51 pmSep 24, 2024

Publicis Groupe's Mohamed Abu Gabal discusses measurement, authenticity, brand values and more after the launch of its first-ever virtual influencer in the MENA region.

Publicis Groupe has revealed the launch of its first-ever virtual influencer in the MENA region: Leila Nour, who intends to be more than just a lifestyle influencer, with the aim of collaborating with brands that champion causes such as social justice and sustainability.

Campaign Middle East discussed the strategic thought, rollout, and the impact of this initiative on brands and the marketing landscape with Mohamed Abu Gabal, Associate Business Director – Content team, at Publicis Groupe Middle East.

Within a week of Leila’s launch on Instagram, she has garnered a 108 followers and has shared six posts highlighting herself as a lifestyle enthusiast advocating for world peace and

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Tags:AI AI-created influencer Artificial Intelligence brand awareness brand consistency brand partnerships brand safety Brand Values digital marketing Fouzia Noor Hisham Mohamed influencer Inﬂuencer marketing Jolie Haddad Lea Nahed Leila Nour lifestyle enthusiast lifestyle influencer measurement Mohamed Abu Gabal Noha Elswerki Performance Publicis Groupe virtual influencer

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.