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posted on Sep. 11, 2024 at 12:12 pm

The Romans wins MENA PR brief for Binance

posted on Sep. 11, 2024 at 12:12 pm

The Romans will be responsible for delivering conceptual creative PR, as well as building on Binance’s strong thought leadership platform in the virtual assets space.

From left, Kassandra Panagiotopoulos, Head of Strategy, The Romans, and Bana Khalaf, Communications Manager, MENAP, Binance.
Global creative communications agency The Romans has secured the MENA PR work for Binance, the world’s largest crypto exchange by volume.
The agency will be responsible for delivering conceptual creative PR, as well as building on the company’s strong thought leadership platform in the virtual assets space.
The Romans pipped major agencies to the account following a competitive pitch process, through a blend of delivering insight through culture and award-winning creativity.
Samantha Fuller,

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Tags:Bana Khalaf Ben & Jerry's Binance Binance Blockchain Week consumer coporate Dove Joe Lipscombe Kassandra Panagiotopoulos LIDL MENA PR public relations reputation Samantha Fuller Snapchat Social Sports The Romans Thought Leadership Unilever virtual assets

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.