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Anup Oommen
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DOOH you read me? Experts dissect the good, the bad, and the …

Anup Oommen
posted on

Beyond a dynamic, flexible, scalable, insight-focused, analytics-based, and precise targeted approach, DOOH is also revolutionising requirements for creativity, attention, and engagement. So, what’s the catch?

The drive towards DOOH (digital-out-of-home) is only getting busier by the day.

Unlike static OOH ads, the digital sibling, which promises a more dynamic, flexible, scalable, measurement-focused, analytics-based, and a precise targeted approach is gaining traction on the tarmac.

Niall Sallam, CEO of Elevision, said, “Real-time data and content updating capabilities enable brands to act on current trends and campaign performance, further refining their campaigns to capture and retain viewer attention more effectively than traditional static ads.”

Backlite Media’s COO James Harrison said, “Out-of-home ads utilise mobile device detection, sensors, and cameras to collect precise


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Tags:Abdullah Al-ShwaikhBackLite MediaBill Fordycedigitaldigital billboardsDigital out-of-homeDigital Out-of-Home (DOOH)digital outdoordigital outdoor campaignsDOOHDr Abdullah Al-ShwaikhElan groupElevisionJames HarrisonMinistry of Energy and InfrastructureMOEIUAENiall SallamOOHOutdoor Media Office
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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