CRATER, a creative studio, has collaborated with makeup brand Make Up For Ever MEA for a regional campaign.
The studio created a series of films, directed by Farah Alameh, that explored women’s bonds, traditions and the role of beauty in their lives across different generations.
Hosted by life coach Hala Kazim, the series explores what it makes people “Glow”.
Alongside the host, the series features four inspirational women, Rawan Bin Hussein, Mina Sheikhly, Aliona Ess and Zainab Al Aqabi.
“Each of our creators had an inspiring story to tell that resonated with an audience in our respective markets, while connecting to their roots, traditions and culture,” says Hikmat Hatab,
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