Apple has produced a new ad, a 68-second video called ‘Crush’, for its iPad Pro.
Apple ads are known for being visually stunning and using music you wouldn’t normally associate with the cutting-edge tech brand.
‘Crush’ is set to All I Ever Need is You by Sonny & Cher, which was recorded in 1971.
The film was created in-house by Apple to showcase the new iPad, which is only 5.1mm thick. It’s the thinnest product the brand has ever made.
As the crushing machine destroys all these objects, they squeeze into the ultra-thin iPad, highlighting all the new gadget’s features.
‘Crush’ will be broadcast on TV and across social, digital and YouTube.
“Just imagine all t
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Tags:Apple
