Ruben Lawrence, Director, Marketing, Communications, Ad Sales and Production for The Walt Disney Company Middle East, spoke to Campaign Middle East’s editor about its ‘authentically Disney, distinctively local’ approach.
Tell us about Disney in the Middle East
The Walt Disney Company has a long-standing history in the Middle East and North Africa (MENA). We’ve had a regional presence for decades, with a full team based in the UAE.
MENA is a very important market for Disney, so having a team on the ground has always been crucial – people who know the region, are from the region, and understand its many nuances.
We have an extensive presence including our thriving Studios busine
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