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Directors’ drought  

Anyone with a camera can now create films and videos, whilst the production industry is being squeezed by clients and agencies alike. Where now for those who make a living out of creating commercials, asks a freelance director 

I write this article half an hour after receiving (yet another) email from (yet another) production house telling me (yet again) that the job we pitched for has a minimal budget from the agency side, that the quote the production house sent was much higher, that they are still waiting for feedback, and to go ahead and plan my wandering life timetable without this job in mind.

I have been hearing variations on this theme, as a freelance director/writer/producer


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