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TikTok launches its own ad awards

TikTok is to launch its first-ever ad awards for the region, designed to celebrate the brands and agencies leading the way on its platform.

The social media giant said it wants to recognise “creative and high-performing campaigns, as well as embracing the unique nature of TikTok and delivering exceptional advertising experiences”.

“The awards will showcase some of the most inspiring advertising campaigns that have brought authenticity, creativity and joy to the platform while achieving groundbreaking results,” it said.

The TikTok Ad Awards wil accept submissions from brands and agencies based in the METAP region, encompassing Saudi Arabia, UAE, Qatar, Egypt, Turkey, South Africa


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