Hilton’s Destination Marketing Team has won a top travel marketing award by using a Saudi family in its campaign.
The Badr family have a following of 11 million and were chosen by the hotel chain to front a global brand platform called ‘For The Stay’. It focuses on positioning ‘the stay’ experience as a key element of a guest’s travel plans.
The campaign won the Global Adrian Award (Silver and President’s) in the Advertiser – Influencer Marketing category.
It was the only Middle East and Africa (MEA) campaign to have been recognised by the awards, which are run by the Hospitality Sales & Marketing Association International (HSMAI).
Big numbers
The Hilton campaign achieved a
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Hilton
