LEGO took the personal touch to highlight its Ramadan campaign, visiting the Campaign Middle East office to indulge in some brick and team building.
The LEGO MEA General Manager Kristian Imhof met the editorial team, armed with a pile of colourful bricks for a unique interview and play session.
The thinking behind the exercise is that Ramadan is not just about fasting and feasting, it is about community – building ties, bridging gaps, and opening your heart to everyone. But in this day and age, it is hard to even keep up with friends and family, let alone the wider community.
Why? Lack of time. There are so many distractions in the modern world that it becomes very important that we rek
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