Empire Entertainment launched a novel, and cryptic, guerilla campaign for the launch of Sony Pictures’ most recent release ‘Madame Web’.
The distributor used unique symbols and a QR code that was plastered, spray and painted at cinemas and other areas across the region.
“Ditching conventional marketing tactics, Empire Entertainment embarked on an unconventional journey to tease and tantalize moviegoers, igniting curiosity and conversation across the United Arab Emirates and Saudi Arabia,” it said in a statement.
The cryptic icons began appearing across cinema spaces, malls, parking areas, and pop culture conventions, bearing the enigmatic release on February 15th.
Among these symbols lurked
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Tags:Empire Entertainment
