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Digital platform DoubleVerify has announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels.
Through the expansion, will be able to authenticate campaign quality and protect their brand equity within user-generated media environment.
DV will provide measurement data for media buys on Meta across multiple devices, placements and formats.
It will measure data across Meta ad placements including Instagram Feed, Instagram Reels Ads, Facebook Feed, Facebook Reels Ads, Facebook in-stream video and Aud
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