mandytoh.com
We live in a world where customer expectations continue to accelerate and the task for brands moving beyond a general idea of CX and getting to the heart of how to ignite a feeling, solve a problem, evoke an emotional response, or make customers’ lives tangibly better is easier said than done.
And that is exactly what a successful customer experience strategy should deliver.
In today’s landscape, delivering personalised, compelling experiences is no longer a nice to have, it’s an imperative — with 30 per cent of CMOs in dentsu’s latest CMO survey agreeing that their main concern for 2023 and looking forward is ‘own
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
