We are sitting at the 4th week of conflict in the Middle East, but absolutely nothing has been done on the contextual targeting of ads during this time.
Today, when I opened a news site, I was targeted with baby food and baby wipes ads on a page that was discussing how children lives are being affected.
The irony is not lost on anyone. It is sad, annoying, and depressing that marketers do not make the extra effort to address the issue of contextual advertising.
Today, a regular user sees more than a hundred ads across the web and app ecosystem, and most likely, they don’t remember any.
Still, if you deliver an ad totally out of context, they tend to remember you for being co
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Tags:Middle East
