Credits: Snap
Snap inc has decided to shut down its business-focused AR unit. The division, also known as ARES or Augmented Reality Enterprises Services, was focused on providing AR services to businesses and brands for their shopping units.
Bloomberg first reported the impending shutdown, based on a memo sent out by Snap Inc Chief Executive Officer Evan Spiegel in the company.
The memo acknowledged that the move towards the shutdown comes after with the advent of generative AI.
He said that AI has made it easier for companies to make their own try-own experiences for their customers, making it difficult for Snap to remain co
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
