Credit: Garrard
Royal jeweller Garrard has launched a campaign for its new “Wings Rising” collection, which debuts a new identity for the brand’s Wings motif and celebrates 20 years of the design, with creative studio Who Wot Why and celebrity photographer Matt Holyoak.
Who Wot Why won the business in a five-way pitch, coming up with the winning name and creative platform for the collection.
The idea is born from the recognition that now, more than ever, we prefer to choose and buy jewellery for ourselves and wearing statement pieces is empowering.
This is summed up with the idea of ‘Wings Rising’ – to l
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