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5 key elements of a successful CX strategy

Prioritising CX is more than just good public relations; it can be a significant driver of revenue growth, writes Adeline Chew, Head of Brand Experience at Cheil

The modern era has brought forth the expectation of a superior customer experience, which has become a necessary component of business success in today’s hyperconnected world.
This demand extends beyond mere satisfaction and requires meeting the needs of a tech-savvy clientele through seamless interactions across all touchpoints.
However, ensuring the achievement of this ideal customer experience is not without its challenges, and those who neglect to prioritise it may face negative repercussions.
These can include increased customer churn, negative reviews and feedback, and ultimately, a decrease in revenue that can threaten the very existence of the business.
Prioritising CX is more


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