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How Project Agora Ensures Brand Safety for Native Advertising in the GCC

Project Agora is a leading media technology company in CEEMEA & LATAM, with a very strong presence in the Middle East & Africa. Project Agora helps local publishers and advertisers leverage the power of native advertising with an always-on brand safety mindset.
Brand safety matters
There are several reasons why a brand should add native ads to their mix: performance boost across the whole funnel, market leading tech, huge local and global scale equivalent to that of Google and Social Media. But it is also of great importance that while advertisers run their native campaigns with Project Agora, they are provided with top level brand safety.

According to a Forrester-Oracle study, 60% of consume


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