Nestlé’s chocolate brand KitKat has rolled out a new campaign to engage with Middle Eastern consumers.
The campaign features common situations people encounter such as receiving online orders that are two sizes too small, enduring the relentless noise of a vacuum cleaner on your precious day off, and experiencing the occasional mishap at the barber resulting in a less-than-desirable haircut.
In collaboration with Publicis Middle East in Dubai, KitKat has launched the initial phase of the campaign in Iraq to engage with the local audiences and Middle Eastern consumers through their humor and culturally relevant campaign.
The campaign’s films are dispersed throughout digital and social
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