Pepsi and Mo Salah continue their partnership with a short film, inspired by “classic Pepsi creative from years gone by.”
Entitled ‘The Trade’ the advert is part of the drinks brand’s 2023 international football campaign and celebrates its ongoing commitment of world class football entertainment.
The 30-second spot follows the quest of a young female fan offered a very tempting offer of ‘Trading a can of Pepsi for Mo’s Game Jersey’. Unwilling to let go of her Pepsi, she tricks him into the deal where she trades her original Pepsi.
Aamer Sheikh, CEO, PepsiCo Middle East, said: “At PepsiCo, we’re always humbled by the power of our brands. As one of our flagship bra
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