By Jalaja Ramanunni
Media.Monks has appointed Youssef Hallal as Head of Data and Analytics, MENA.
MediaMonks is a global creative production company that partners with creative and advertising agencies to develop digital advertising and marketing campaigns.
With this hire, Media.Monks is extending its data and analytics capabilities in MENA.
Hallal formerly worked at Wunderman Thompson, where he established a data and analytics department while serving as the Head of Analytics.
At Media.Monks, Hallal’s focus will be on developing the entire data ecosystem, including but not limited to data architecture, activation, BI, data collection, synchronisation, CDPs, and CRM.
Hallal comments, “There’s a massive need for advanced data capabilities in the region. Media.Monks is one of the only companies here that can provide these extensive capabilities in combination with content, data and digital media, and technology services – providing a full service offering. I’m looking forward to work together with my new colleagues and our clients on driving the efficiencies across organisations.”
“We are thrilled to welcome Youssef as the new Head of Data and Analytics for MENA,” said Nelly Saad, Managing Director of Media.Monks, Middle East. “His extensive experience and expertise in data analytics and digital transformation will help us continue to expand our data and analytics capabilities in the region, delivering cutting-edge solutions that leverage the power of data to drive business growth for our clients.”