Yas Island has explained just what goes into choosing a brand ambassador, or Chief Island Officer as it likes to call them. Jason Momoa was recently unveiled as the face of Yas Island, replacing fellow Hollywood celebrity Kevin Hart.
“Many factors come into play when vetting the potential brand ambassador. Legacy, popularity, reputation, regional relevance and a positive influence on our target audience are amongst the primary concerns for choosing a promising representative for Yas Island,” said Badr Bourji, VP of Marketing and PR at Miral Destinations.
In terms of timeline, the process starts from the ideation to the execution phase, which can take up to three months. This i
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