Influencer marketing is a key component of a brand’s cohesive digital marketing plan, but the future of influencer marketing is not a one-size-fits-all approach. As the industry becomes more sophisticated, brands need to continually evolve their strategy and analyse how they are working with influencers in order to have the greatest conversion and impact on their bottom line.
Over the last five years, we have seen marketing budgets increasingly being shifted towards influencer marketing over traditional print and out-of-home advertising. According to Statista, the global influencer marketing value stood at $16.4 billion as of 2022; having more than doubled since 2019; and is expected
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