Following a multi-agency pitch, Virgin Mobile UAE has appointed Havas Middle East as its creative and public relations partner. Havas Creative will lead the brand’s strategy and creative direction, while Red Havas will leverage its communications expertise to deliver a 360-degree approach to Virgin Mobile’s storytelling and to expand its mission to “make mobile better”.
Virgin Mobile UAE has been in the country since 2017, adding to Virgin Group’s diverse portfolio which includes Virgin Megastore and Virgin Radio Dubai. The group’s global reputation of providing unique and exceptional customer experiences is also one of the key pillars in Havas Middle East’s approach to pushing
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