The Holy month of Ramadan is one of the most significant religious moments for the MENA region, and not to mention globally for 1.9 billion Muslim observers of the holiday. While people focus on their faith and embody the spirit of Ramadan, it’s also a key period for brands to make their mark on consumers. Assembly MENA’s Strategy Lead Bryony Carpenter breaks down the latest trends in the region.
After an excess of lantern-themed promotions over the years and sometimes the over commercialisation of the holy month, we’re now coming back full circle to the core of what this month means to so many; a time to connect with loved ones, to look inwards in strengthening faith and giving bac
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