By Daniel Shepherd, regional head of strategy and product, PHD MENA
It is thought that the concept of new year’s resolutions first originated over 4,000 years ago, not too far away from here in Dubai. The ancient Babylonians – roughly in modern-day Iraq — are said to have made annual promises to their pagan gods. Keeping them meant that the gods bestowed all favours upon them, and letting them fall by the wayside resulted in being handed a tough punishment.
The origin of the annual prediction list in media land is much less clear. But it has certainly become a fixture, even usurping the humble resolution. So, in time-honoured tradition, it is time to dust off the crystal ball
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