By Suzi Kuban, CCO, Next Broadcast Media
A customer’s mind is prime real estate and in a world saturated by competition, that space is valuable. Achieving the status of being the first product or brand customers recall is, of course, the ultimate marketing goal. Research and case studies indicate podcast advertising is now an integral part of the branding arsenal needed to achieve this ambition. Yet despite these unarguable reports many businesses are still not prioritising digital audio in their brand strategies.
Speaking for Next Broadcast Media, a digital audio advertising network, commercial director Lemya Soltani, says “Podcast popularity is massive and the advertising ROI studie
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