By Samer Asfour, chief executive officer, Nested VFX
Nested VFX is a Dubai-born and based a post-production and visual effects studio. Its CEO, Samer Asfour, shares his projections for the marketing and advertising sector in 2023.
Back to basics and traditional advertising
Post-pandemic, the trend of producing high-end quality commercials and shows started to take shape in the region again. We can expect this trend to take complete form in 2023. This year hopefully shows the exit to cutting corners and low production budgets. Brands currently understand that they are dealing with a more informed audience. In order to get their focus and ultimately their loyalty, brands need to give
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