Emirates NBD aimed to push the bar in creativity for National Day communication. In a nod to UAE’s space ventures, Emirates NBD’s National Day campaign features the national anthem of the country with a space twist.
With Liwa Content. Driven as the video marketing agency behind the idea, the anthem was created through the use of sounds of space.
Despite the challenge of the fact that space has no sounds since sound cannot travel in a vacuum making the journey longer and tougher for Liwa. The agency dug deeper into research which led them to NASA.”
NASA released sounds created by space from time to time, using data collected from the universe. This process is called ‘Sonifica
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