WPP’s Ogilvy & Mather has taken a majority stake in Memac Ogilvy following protracted negotiations.
The exact percentage of the Beirut-headquartered regional network now owned by Ogilvy & Mather has not been disclosed, but a tie-up with Ogilvy & Mather in 1998 had originally led to WPP owning 40 per cent of the company.
Speaking of the deal, Miles Young, worldwide chairman and CEO of Ogilvy & Mather, who is currently in Dubai, said: “For nearly 30 years, we have enjoyed a long, creative and successful relationship with Memac Ogilvy. In that time Eddie has built a fabulous agency which is doing leading-edge work for many local, regional and international brands. The Middle East and North
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