Last night belonged to Memac Ogilvy as the group took home both ‘Agency of the Year’ and ‘Network of the Year’ at the Dubai Lynx awards.
With Edmond Moutran, the group’s chairman and CEO, also named ‘Advertising Person of the Year’, the agency withstood the challenge of Impact BBDO and Leo Burnett to take home both titles. It was the first time the network had walked off with one of the major accolades since Memac Ogilvy Dubai was named agency of the year in 2010.
At the heart of the network’s success were two campaigns – Memac Ogilvy Label’s ‘Mobilising the 12th Man’ for Tunisian football club CS Hammam-Lif, and Memac Ogilvy Dubai’s ‘Autocomplete Truth’ for UN Women, which won a handful of golds but was unable to win a grand prix due to its charitable nature. ‘Mobilising the 12th Man’ walked away with both the media and mobile grands prix.
Only two other grands prix were awarded. Impact BBDO Dubai won for the agency’s body of work for Cimenterie Nationale in print and poster craft, while DDB Dubai was recognised for Henkel’s ‘Preserving Pride’ in the promo & activation category.
Starcom MediaVest Group walked away with the ‘Media agency of the Year’ title, whilst the independent agency of the year accolade went to Kairo. Déjà Vu Dubai was named production company of the year.
In total, 207 awards were handed out, including 41 golds, 70 silvers and 92 bronzes.