by Yves-Michel Gabay, managing director, Gamned! MEA
FIFA World Cup 2018 was a great success for advertisers that decided to hop on to it.
Indeed, the awaited sporting event brought together 4 billion cumulative viewers worldwide (1 billion for the final). So, it is the perfect opportunity for advertisers to reach their objectives.
This year-end, this opportunity presents itself again in a unique business context for the region: the World Cup is happening in Qatar.
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