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Designing customer connections – by KMMRCE’s Dominic Andrews

Retail is an emotional business, and thoughtful UI development opens up new routes to consumer connection writes KMMRCE’s executive director, Dominic Andrews

Websites and web design have come a long way in recent years. From flat, functional data displays to immersive, creative blends of imagery, typography and animation, retail brands deliver just as engaging online experiences as in any physical store. The e-commerce medium also offers increasingly innovative opportunities to maximise influence and make noise across channels – Adidas’s recent collab with Satwa’s favourite restaurant Ravi is an excellent example of such potential.

Creating impact with headless CMS
Visual appeal is more important than ever in digital engagement. Studies show that it takes less than a second for site visitors to judge a brand based on imagery and page layo


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